The retail box business doesn’t paint an accurate picture of the PC
games market, a sector that EA CEO John Riccitiello said has been
“growing for several years.”
“I certainly recognize that the box-side [retail] of PC is soft. It’s been soft for some time,” Riccitiello said during a conference call Q&A with analysts.
“Frankly, if it were not for The Sims and World of Warcraft PC box sales, it’d be a pretty dismal sector.”
But Riccitiello said that EA is still committed to the PC platform, because it’s the primary vehicle for burgeoning businesses such as subscriptions, microtransactions and casual games.
“One thing EA tries to look at is the total business that’s represented by PC game software. And we’re seeing a growth business there. In fact, it’s been growing for several years.
“It’s just been categorized wrongly by looking simply at the box-side of the equation.”
EA has continued to be a firm supporter of the PC platform while continuing to help feed the growing console business. Titles such as The Sims and Crysis have served as high-profile PC titles from EA, and the free-to-play online title Battlefield Heroes, Burnout Paradise, Spore and others are also on the way.
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